Brits could boost their beauty by making their smile more sparkling with Zoom teeth whitening, it has been claimed.
US local newspaper the New Haven Register reported that Liz Cook, 33, a medical sales representative from Oxford, believes the key to attractiveness is in the smile.
She noted that if the teeth are bad then "who cares" about the rest of the body.
"All my friends and I are always trying to figure out ways to look better … and this is a painless, relatively inexpensive thing you can do to look good and to feel good. Everybody’s doing it," Ms Cook told the paper.
Elsewhere, Lygia Jolley, a registered dental hygienist who teaches at San Joaquin Valley College, recently said that one of the most popular beauty treatments at present is teeth whitening.
She claimed there are a number of methods for teeth whitening including take-home kits, but it is advised to see a professional in order to achieve the best results.