Although countries overseas are reportedly trying to cash in on medical tourism, Brits might find it more convenient to receive cosmetic dentistry in London.
Surgeon Miljenko Bura explained to Reuters that Croatia is trying to increase the number of foreign visitors it attracts for health procedures.
The founder of the Medical Group told the news provider the country is beginning to make efforts to attract people from Russia.
However, he noted more could be done and was quoted as saying: "We are way below what Croatia could achieve."
People living in London could opt to stay closer to home to receive cosmetic dentistry.
Dr Khalil Saghezchi, from San Jose, recently pointed out new equipment and technology meant patients could receive full treatments in a single visit.
This could mean individuals do not feel it is worth spending time and money travelling to far flung destinations for a procedure.