Individuals thinking about receiving teeth whitening treatment to brighten their pearly whites could be encouraged to hear the results of a contest held by the British Dental Health Foundation (BDHF).
As part of its National Smile Month campaign, the organisation has revealed the winner of its Smile Factor competition, which aims to bring good news to individuals.
Recipient Phyllis Samuels was given a glamorous transformation as part of her prize, which she won following a tough childhood and battle with cancer.
Working alongside Dream Image North East, the BDHF aimed to put the smile back on the nation's face by telling Ms Samuels' inspiring story.
She said: "I had a phobia of the dentist and didn't feel comfortable going.
"Thanks to Dream Image North East, I'll have looks and a smile to be proud of."
The National Smile Month campaign, which ends today (June 15th), called for dental professionals and community groups to get involved with activities to increase awareness of the importance of good oral health. 