Teeth whitening treatment could help a person’s career prospects, according to a new survey.
The American Academy of Cosmetic Dentistry (AACD) carried out a poll and found that 99.7 per cent of adults think a smile is a vital social asset.
While 96 per cent said they believe it can make a person more appealing to the opposite sex, 74 per cent opined that an imperfect smile could hinder someone’s chances of landing a good job.
When asked what they would most like to improve about their own smile, the majority of respondents said they would like whiter teeth.
The AACD said that although many DIY teeth whitening kits are available, treatments administered by a proper dentist remain the safest and most effective.
This follows a number of warnings about teeth whitening kits, with consumer organisation Which? recently saying they can cause burns to the mouth and damage to tooth enamel.
