The Only Way Is Essex stars, Danielle Armstrong and Amy Childs, have created a stir over their involvement in a new, hard hitting campaign, highlighting the risks of cosmetic surgery. The campaign, ‘Dying to be Beautiful’, is hoping to draw attention to the dangers of invasive cosmetic surgery and bring to the forefront of people’s minds the risks they are taking when undergoing such procedures.
The campaign, developed by 3D Lipo, features the two T.O.W.I.E stars dressed in hospital gowns, emulating lifeless bodies in coffins. To add to the effect, bloodied surgical equipment has been laid in trays on the star’s stomachs and surgeon’s hands are pictured imitating surgery. 3D Lipo Managing Director, Roy Cowley, was quoted in The Mirror Online, “The message of our Dying To Be Beautiful Campaign is very simple, exactly that; You don’t need to die to look great.” As well as highlighting the risks of cosmetic surgery, it also draws attention to the fact that non-invasive cosmetic surgery can also give people good results. The campaign uses the clever caption, ‘The Only Way is Non Surgical’
After their ‘Dying to be Beautiful’ shoot, the pair are featured alive and well in their promotional shots, showing the stark contrast between life and death.