TV show Girls has jumped on the latest trend of baby tooth jewellery as one of the characters receives the custom-made gift in the latest episode of the HBO hit. The woman who started it all, Jackie Kaufman, appeared on Good Morning America to talk about her online Etsy shop Rock My World, which creates the unusual mementos.

Jackie was commissioned by the wardrobe department of HBO’s Girls, to create a silver pendant out of a baby tooth. She added that she has already received over 100 orders for the tooth charms so far, charging between $64.99 (about £40) and $74.99 (about £45) for the silver moulds.

Jackie went on to say that this type of memorabilia is becoming extremely popular and explained that ‘once people are aware of what they can do with the baby teeth, and the very unique pieces of jewellery that can be created, they will be more inclined to have them made.’ However, the jewellery designer is also aware that not everyone will find the custom-made pieces so desirable, saying ‘You are either repulsed by it or love it.’

Global editor for BabyCenter, Linda Murray, spoke to ABC about the designs, explaining that parents are always looking for new ways to commemorate those special moments , saying ‘Losing a tooth is a pivotal moment in a child’s development and symbolic of crossing the threshold from baby to big kid.’

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