An increase in the number of people getting cosmetic dentistry has caused a shift in how procedures are carried out.
High volumes of people now attend dental appointments to receive cosmetic treatment such as teeth whitening rather than just dental check-ups, Dentistry.co.uk reports.
In an article for the website, Dr Andrew Chandrapal acknowledged an increase in people wanting to go to the dentist rather than because they need to.
Modern non-invasive cosmetic dental procedures could be one reason for this, with people more likely to opt for a treatment that is less painful.
Patients can also seek useful advice from medical professionals about which methods of cosmetic dentistry will be most suited to them.
A significant increase in the number of celebrities choosing to undergo procedures such as teeth whitening and dental veneers could also have affected the number of normal people opting for the procedure.
Stars such as Cheryl Cole, Simon Cowell and Tom Cruise have all received treatment to improve their Hollywood smiles.