The opportunity to try Zoom teeth whitening has been given to one lucky competition entrant, who won one free treatment using the revolutionary technology.
Richard Barrett-Constantinou, 25, entered a contest being run by Beam, Dentistry.co.uk reports.
The product validation engineer was picked at random from everyone who did the same and said on his entry form that he would love to see his smile become dazzling.
"My teeth have been tarnished over the years due to the cups of tea I drink … I would love to have my teeth whitened because I think it would be a much-needed boost to my confidence ," he added.
The lucky winner might find that he likes Zoom teeth whitening enough to have a repeat procedure.
According to World Dental last month, the popularity of the treatment is on the rise as more people try it and like the results enough to recommend it to a friend.