It is believed that X Factor judge and Girls Aloud popstar Cheryl Cole spends in excess of £200,000 per year on her appearance and, as part of her makeover, she has had up to eight dental veneers.
According to the Daily Mail, she wears Invisalign braces to help keep her teeth in perfect alignment and recently underwent professional teeth whitening.
She commented: "I wake up and think, ‘Oh never mind, I’ll put it on again tomorrow night’, but then I forget. I hope my dentist’s not reading this."
The newspaper estimated that Cole spends approximately £8,000 a year keeping her smile in the perfect condition.
Elsewhere, England and soon-to-be AC Milan footballer David Beckham recently claimed to have had some dental work carried out after dental professionals at the Italian club felt a gap in his teeth was putting off his balance and affecting his overall fitness.