People should brush their teeth for two minutes if they want to avoid needing emergency dentistry, experts have suggested.
Dental experts have launched a new "two minutes twice a day" campaign as part of this year's National Smile Month.
With the British Dental Health Foundation (BDHF) revealing people usually brush their teeth for 45 seconds on average, the organisation has called for more to be done to highlight the importance of the act.
Ensuring the teeth and gums stay clean throughout the day, brushing teeth also provides people with fresh breath.
Research has also claimed that good oral hygiene could prevent a number of medical conditions such as diabetes, heart disease and limit the chances of having a stroke.
National Smile Month aims to raise awareness of dental care for people's smiles, teeth and overall health.
The BDHF recently announced the launch of a new scheme that allows dental practices to join forces and discuss ideas for future events to promote oral hygiene. 