Individuals who attend regular check-ups with an emergency dentist should increase their awareness of mouth cancer in a bid to prevent the development of the illness.
As part of a new campaign, the British Dental Health Foundation (BDHF) is calling upon dental professionals and medical staff to educate the public about the disease.
The If In Doubt, Get Checked Out initiative will see Cancer Research UK team up with Denplan in a bid to give advice about limiting the risk of contracting mouth cancer.
Set to take place throughout November, the scheme emerges after figures revealed that 6,000 new cases of the illness are diagnosed in the UK each year.
Dr Nigel Carter, chief executive of the BDHF, said: "If the profession can inform and urge patients that regularly attending checkups increases the chances of mouth cancer being detected at an early stage, together we can help to raise awareness."
Earlier this year, the organisation unveiled a new product – which takes form as an artificial nose – that is able to distinguish between head and neck cancer patients.