Toothpaste firm Arm & Hammer have introduced a new musical toothbrush playing the tunes of top boy band One Direction, to help fans clean their teeth properly every day. To mark the launch, the company is offering the chance to win tickets to see the band and other merchandise, in association with Church & Dwight co. Fans are being asked to visit the Tooth Tunes website and submit a video of themselves or their children brushing with the ‘Tooth Tunes’ product as part of the Rock with One Direction Sweepstakes.
The tooth brush works by playing one of the bands hits for exactly two minutes, in order to help children and young adults brush their teeth for the right length of time each time they brush. Fans will be able to enjoy either ‘What Makes You Beautiful’ or ‘One Thing’ while they carry out their dental hygiene. This utilises the ‘Music in Your Mouth’ technology which streams sound vibrations through the bristles and into the teeth, allowing the user to hear the music as the brush is functioning. The patented technology delivers high quality music which is transmitted through the jaw bone and into the inner ear, which means the person using the brush can hear it without it being broadcast out loud during the brushing process.
The brushes are available for about £15 from in store and online retailers.