London cosmetic dentists may find that many of their teeth whitening customers in the run up to the Royal wedding are from the US, as the popularity of the treatment among Americans attending special occasions has been highlighted.
Reporting on tomorrow's (April 29th) royal wedding, GT Global Trader compared the cost of ceremonies in the UK and across the pond and noted that when Americans tie the knot, they shell out an average of $183 (£109) on teeth whitening treatments.
The source noted that while the cost of wedding essentials such as rings, flowers and the all-important dress are similar prices in the US and the UK, Americans and Brits can nowadays expect to have to pay as much as £4,000 for their honeymoon.
The Woman's Day blog recently reported that many US parents spend a lot of money paying for their daughters to get their teeth whitened ahead of their school prom. Tanning and professional make-up application is also an added prom cost.