A Cottingham dentist who has offered his dental skills abroad for charity has been chosen to promote a new Sensodyne toothpaste; Chris Branfield was selected out of more than 39,000 applicants to appear in the campaign and he spoke to the Hull Daily Mail about his experience.
Chris, 44, said that he was ‘a bit surprised’ to hear he had been chosen out of the thousands who applied, adding that the filming was relatively relaxed; ‘There was no scripting at all – it was just like having a chat, I would have refused to do a catchphrase. I’ve got my integrity to look after.’
Chris was chosen for the role after he was spotted by a Sensodyne scout at the British Dental Association conference, after he was approached he told the paper that he was not sure he was the man for the job, saying ‘At first, I said I didn’t think I was posh enough for them, but they liked how I approached things in a down-to-earth way and they said they were looking for something different. They said I came across quite naturally.
The filming took place at his Castle Road clinic in Cottingham and this helped Chris to feel more at home, he said ‘I was a bit nervous at first but I was at work, in my four walls, talking about something I’m comfortable with.’ The advert first aired on ITV yesterday and Chris was happy with the results, saying ‘I’m happy they’ve captured who I am. It doesn’t look contrived. It’s just natural.’