North Durham MP, Kevan Jones, has called for new laws to ensure cosmetic surgeries cannot be too pushy with aggressive marketing strategies. The MP likened some cosmetic surgery strategies to being more appropriate for double glazing sales and says that this kind of practice should be banned.
Speaking at the House of Commons,according to the Chronical Live, Mr Jones stated, “We have here a classic example of the market not only failing but being used to exploit people, which is ruining their lives and costing the NHSmillions of pounds a year.” Mr Jones’ agenda is to propose new laws that ensure cosmetic surgery is safer and more considered.
The aimsof these new laws are to guarantee proper training for surgeons, to ensure that patients are fully aware of the associated risks and to provide strict guidelines for the treatments offered. The MP referred to a well-known case where a woman sustained injuries to her eyes following cosmetic surgery. The woman was unable to open her eyes and still needs to use medication daily from the fallout of this, which the NHS are now footing the bill for. Mr Jones also suggested that patients be offered counselling before undergoing any treatment.