Anxious patients worried about the pain associated with emergency dentistry could find relief in recent comments from an expert.
Ed Attenborough, president of the British Dental Trade Association (BDTA), acknowledged "amazing advances" occurring in the dental sector that could reduce the stigma of attending nerve-wracking appointments.
His comments, made to highlight the numerous opportunities in the UK's healthcare industry, also touched upon the emergence of non-invasive treatments available for patients who are fearful about uncomfortable procedures.
As part of his speech, Mr Attenborough called for increased support for organisations at the forefront of the dental industry that are looking to achieve more with the help of advancements in the sector.
"These innovations need to be taken forward and commercialised and the right resources are needed to nurture the small enterprises and university spin-outs, which are leading the way in innovation," he explained.
Last month, the BDTA urged dental practitioners to ensure their equipment was kept to the cleanest standards after a number of professionals attended disciplinary hearings after failing to comply with regulations.