People who want to limit their chances of needing emergency dentistry should do more to improve their overall oral health, according to a new survey.
Statistics uncovered by Wrigley on behalf of the British Dental Health Foundation (BDHF) revealed that 94 per cent of people in the UK fail to chew gum after lunch because they are unaware of its beneficial qualities.
Conducted as part of National Smile Week, the study found that 50 per cent of the participants did not know that chewing gum assists in fighting plaque.
The findings of the study highlight the importance of promoting good oral healthcare across the country in a bid to prevent emergency dentistry.
Chewing gum neutralises harmful plaque acids found in food and ensures teeth are kept clean, as well as freshening breath.
MasterChef judge and professional chef John Torode said: "By simply chewing sugar-free gum like Extra Ice throughout the day after food and drink, oral health can be improved."
The BDHF has urged people to get involved with the National Smile Month campaign by organising events in their hometowns to promote good oral hygiene. 