As more and more people seek the perfect smile, dentists are enjoying a boom in business in the UK; experts estimate that turnover could have increased by almost a quarter over the past four years. Cosmetic dentistry at the 100 largest firms in the country reached almost a billion pounds last year, with an average figure of £10million for each surgery.

Peter Alderson, managing director of finance company LDF, said that the British people have embraced cosmetic dental treatments, such as whitening and orthodontics, which is reflected in the incomes at the country’s top dental surgeons. Mr Alderson added ‘Increasing numbers of dental patients are… willing to pay significant amounts of money for cutting-edge services, especially if they are delivered in a more exclusive, private clinic-style environment.’ He went on to say that, thanks to investments in new equipment, such as the latest IT systems, surgeries are able to bring new patients in for various modern treatments. Although this is expensive for most practices, it seems to have paid off if the latest numbers are anything to go by.

Official figures suggest that 200 dentists in England earn over £300,000 a year by doing a mixture of private and NHS dental work. The figures on private dental work only are not currently available and are not thought to be published.

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