Cosmetic dentistry is becoming more accepted as something that would be available to ordinary people rather than just celebrities.
This is according to Dr Anoop Maini, a member of the British Academy of Cosmetic Dentistry, who said that a number of recent technological developments have resulted in procedures coming down in price, making them much more accessible.
He added that this is a good thing, because teeth are the "second most important feature of a face" after the eyes and it means ordinary people can emulate their celebrity idols.
"[Cosmetic dentistry] can really rejuvenate a face – in patients who have very worn teeth it can provide a lot support to the lips and therefore give a more youthful look," the expert remarked.
According to a recent poll carried out by YouGov, 33 per cent of people would have teeth whitening or cosmetic dentistry to have their smile straightened if they could have any surgical procedure at all.