Sports star Adrian Beltre is aiming to help young people avoid the need for emergency dentistry by promoting the benefits of good dental hygiene habits.
The Texas Rangers baseball player recently spent time with children in the Dallas area as part of a new oral health scheme created by Colgate and Walmart, ESPN reports.
Dominican Republic-born Beltre participated in a 'brush-a-thon' and spoke with youngsters about how regularly brushing teeth can prevent health problems emerging later in life.
"My parents were always getting on me to take good care of my teeth and gums," said the 32-year-old, who joined the Rangers in January this year after one season with the Boston Red Sox.
"We want kids to think brushing their teeth is fun," he added.
Colgate and Walmart's Building Smiles Together programme offers access to free dental screenings, treatment referrals and oral health education for children across the US.