Individuals living with sensitive teeth have been advised that there are a number of things they can do to ensure the problem has less of an impact on their day-to-day lives.
According to the People's Pharmacy, dentists usually recommend toothpastes with potassium nitrate to desensitise teeth, although other solutions can include brushing more gently or simply avoiding food and drinks that set off the condition.
Indeed, brushing and flossing should be seen as an integral part of a good oral health routine, although over-brushing can be a problem as it can lead to a higher likelihood of developing gum disease or other complaints like sensitive teeth.
Meanwhile, Ed Attenborough, president of the British Dental Trade Association, recently acknowledged the "amazing advances" that have taken place in the field of emergency and cosmetic dentistry over the last few years.
He argued that a focus on less-invasive procedures has helped the dental sector to reduce the stigma of attending nerve-wracking appointments.