Demand for teeth whitening could go up after a survey found that men are drawn more to the mouth than any other facial feature on a woman.
According to scientists at the University of Manchester, ten seconds after meeting a lady for the first time, a man will spend more than half of the encounter looking at her mouth.
Furthermore, if she is wearing lipstick, the subject is likely to be unable to look away.
This effect was enhanced when the woman in question was sporting red lipstick.
However, given that red makeup can draw attention to discolouration, teeth whitening treatment could be a good idea when trying to attract a date using this tactic.
The celebrities said to have the best pouts in showbiz were found to be Angelina Jolie, Scarlett Johansson, Cheryl Cole, Jessica Alba and Beyonce Knowles.
In September 2010, the Daily Rosetta recommended Zoom teeth whitening as a great way of getting a Hollywood smile.
