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After feedback suggested that customers found the range of toothpastes on offer boring, US company Proctor & Gamble has launched a new ‘Be’ line of products as part of a reinvention of the Crest brand. The new line will include Vanilla Mint Spark and Lime Spearmint Zest; all flavours will still contain fluoride to ...READ MORE
For the second time in as many weeks a celebrity endorsing toothpaste has found themselves at the centre of numerous complaints regarding the quality of the product they are advertising. ITV This Morning host Holly Willoughby is part of the ad campaign for Oral-B 3D White Brilliance toothpaste but viewers have been questioning how ...READ MORE
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