Those seeking cosmetic dentistry have been encouraged to be "extra careful" in order to avoid fraudsters.
With teeth whitening an especially popular treatment at the moment, those interested in the procedure are advised to seek only the help of medical professionals with the correct qualifications.
An article recently published on the internet warns of "fly-by-night dentists" with little training, many of whom have performed teeth whitening treatment using unsuitable ingredients.
When choosing a dentist, the article recommends, people should opt for personal recommendations – something that should be "on top of your list".
"If you have relatives, close friends and colleagues who have undergone teeth whitening, they can be your best sources," it said.
Additional research is also recommended on top of personal referrals, with potential patients encouraged to find out a dentist’s level of experience in cosmetic dentistry.
According to UKPRwire, the number of people seeking cosmetic dentistry is increasing by up to 40 per cent every year.
