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More people are choosing to undergo cosmetic dentistry as a result of the procedures becoming more accessible to members of the public, it has been suggested.
Dr Pravesh Solanki from Cosmeticdentistryguide.co.uk claimed the increasing popularity of the treatment may have emerged due to a reduction in prices.
The expert's comments were made after a high number of well known celebrities received cosmetic dentistry in a bid to improve their appearance and correct oral issues.
High profile figures including Kerry Katona, Tulisa Contostavlos, Cheryl Cole, Simon Cowell and Ronnie Wood have undergone the procedures to create a Hollywood smile.
Dr Solanki also suggested that the increased media attention to looking good and feeling better could have had a significant impact on the popularity of teeth whitening.
"Reality makeover shows are highlighting cosmetic dentistry procedures and the drop in price for these treatments has made them more accessible to everyone and not just celebrities," he added.
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