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Pension saving ‘less important than teeth whitening’

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More Britons plan to spend their money on teeth whitening in the next 12 months than will start saving for their retirement, new figures have revealed.

Moneymarket.com reported research carried out by HSBC showed just two per cent of Britons plan to start saving for the future in the next year, while three per cent plan to pay for teeth whitening treatments.

Ian Martin, head of retirement businesses at HSBC Insurance UK, commented: "Many are more motivated by that sparkly smile or dream holiday than the retirement of their dreams and are less educated or aware when trying to plan for the long term."

Elsewhere, research carried out by thegoodsurgeonguide.co.uk recently showed that more than half of all Brits (54 per cent) would be happy to receive a cosmetic dentistry gift this Christmas.

The study revealed that it is becoming more popular for people to buy cosmetic dentistry treatments such as professional teeth whitening for their loved ones.

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