The British Dental Trade Association (BDTA) has launched a new campaign designed to prevent Britons from needing to have emergency dentistry.
As part of the Change4Life programme, the BDTA has produced a range of adverts and posters to promote good oral health and to encourage people to swap sugary treats for healthy ones.
With the strapline “kick out the sweets, bring on the healthy treats”, the campaign will be rolled out from September 2010 and aims to promote regular preventative trips to the dentist.
Colourful cartoon characters are featured in the adverts to appeal to children and parents.
Last month, Dr John Liu, president of the American Academy of Paediatric Dentistry, said in an interview with Boston.com that looking after children’s baby teeth is vital in avoiding emergency dentistry later in life.
He said regular contact with a dentist could help children to understand oral hygiene and appreciate their teeth.
