St Helens winger Anthony Stewart has swapped the rugby pitch for rather more serene surroundings, by opening up his own cosmetic clinic in Billinge. The Cosmetic Body Clinic offers a range of non-surgical treatments, such as teeth whitening, Botox, semi-permanent make-up and natural skin peels, with discounted prices starting at £69 for tooth whitening.

The 32-year-old sportsman scored 56 dries during his rugby career and was a regular for The Saints from 1996 to 2004; he also represented Lancashire and played for Ireland. Anthony reasoned that rugby careers can often be fleeting, and he decided to turn his hand to the cosmetic industry, rather than facing early retirement. He was anxious to point out that the prices at The Cosmetic Body Clinic were affordable for customers from all walks of life, saying ‘Treatments… such as laser hair removal are quite expensive. The machines we have are more advanced and powerful, and are far cheaper.’

Referring to his former team mates, Anthony also added that they had been ‘supportive’ and some were taking advantage of the perks of knowing the boss, ‘A few have been in for a hot stone massage, ‘ he said, ‘and their wives have had their teeth whitened.’ The rugby star is no stranger to pampering himself now he’s off the field either, he said; ‘I have had a few things done myself, such as the teeth whitening, and my wife Dawn is trying to get me to have a skin peel, which I am thinking of doing, but I won’t use the slimming machine.’

After pictures recently surfaced in the press showing her stained, decaying teeth, it seems that Lindsay Lohan has decided to smarten up her image in the run up to her $1million Playboy photo shoot.

Lindsay was pictured at a red carpet event in LA at the beginning of October with brown stains on her teeth and dark areas that appeared to be decay setting in – although she didn’t seem too shy about displaying her smile to the waiting photographers. Showbiz websites were instantly rife with rumours about drug use and neglect, but Lindsay’s spokesperson was philosophical, saying that there are far too many serious problems in the world for reporters to be commenting on Lindsay’s teeth. Lindsay has just begun 400 hours of court mandated community service at an LA morgue.

With a fresh denial of drug use came a smile with a bit more sparkle, the Mean Girls actress underwent a Zoom! teeth whitening treatment that bleaches the stains and brightens dark enamel. Lindsay seemed to be delighted with the results, thanking Dr. Bill Dorfman – who appeared on popular US show Extreme Makeover – via her Twitter page, but complaining ‘My gums are so sore though!’

Although Lindsay’s keeping tight-lipped about any other procedures, there are those in the cosmetic dentistry world who are suggesting she has fixed her teeth with veneers or crowns, and not just a simple whitening treatment.

A blushing bride-to-be from York has won a teeth-whitening treatment at York’s Diamond Teeth Whitening clinic as part of an all-inclusive wedding prize courtesy of local paper The Press. 

Michelle Stannard and her fiance Adrian Elliott beat twenty other couples to win their dream wedding, which will take place in April 2012. The prize not only included a teeth-whitening session, but also covered the rest of the details too – venue, catering, clothing, flowers, and anything else you can think of. 

Thanks to a one-hour treatment with Diamond dentist Alex Keogh, Michelle will be able to dazzle her wedding guests with a brighter, whiter smile. She will also return for an additional session before the big day, to make sure her teeth really sparkle. The teeth whitening procedure uses a special gel, which is activated by a blue curing light, to break down any stains or discolouration on the teeth, leaving them looking polished and natural. Typically, these treatments are very successful, but can be expensive when provided by top industry surgeries.

Tooth whitener Alex was more than happy to give Michelle a new smile for her special day, saying; ‘Your wedding photos are the ones you keep forever, so it’s a one off chance to have a white smile in your wedding photos. Michelle’s teeth were very white to start with, so she went for four or five shades difference’.

A journalist who tested teeth whitening treatment in London has said that the procedure left her with a brighter smile.

Rebecca Cox, writing for Sky’s Showbiz page, had the treatment to see what effects it would have on her teeth.

She told readers that although she did not have particularly stained teeth prior to the procedure, she has been “proudly showing off my gnashers at any opportunity”.

Ms Cox said: “As a non-smoker with no taste for tea or coffee my teeth weren’t in need of drastic repair, but the whitening treatment has undoubtedly left my smile whiter and brighter.”

More people could be tempted to have teeth whitening treatment following the writer’s recommendations, especially after it was recently suggested that it is more effective than buying whitening toothpaste.

An oral health expert told NewsNet5.com that chemicals in toothpastes can often make teeth enamel look dull after continuous use. 

People who regularly buy toothpaste that is supposed to make their teeth brighter may be better off booking themselves in for teeth whitening treatment.

This is the suggestion of an article on NewsNet5.com, which asked an oral health expert about whether or not the formulas are actually any good.

“In many instances, chemicals in whitening toothpastes can wear down tooth enamel and make them look dull,” the unnamed source commented.

He pointed out that this is because the chemicals in such toothpastes “differ greatly” from those used in proper tooth whitening systems.

Phillip Schofield was recently among the celebrities who appear to have had teeth whitening treatment after his smile was left stained by a wine-tasting trip, the Daily Mail reported.

Meanwhile, Contact Music suggested that Susan Boyle may need to head back to the dentist’s chair again after she was pictured with teeth that appeared to be discoloured and yellowed.
 

A dental expert has said that patients may be able to get whiter teeth more quickly than they think.

Martin G Goebbel, a dentist in the US, wrote an article in response to a reader query submitted to KRQE News, which asked if it is possible to achieve brighter-looking teeth in a month.

“You can have whiter teeth in about two hours with a chairside teeth whitening procedure if your teeth are in good shape,” he commented.

Dr Goebbel added that if they are not, patients could still get a better smile by having dental veneers fitted.

Patients may also be able to have teeth whitening treatment in less than two hours if they opt for a Zoom procedure.

Dentist Dr Sherzoy told the Daily Rosetta last month that Zoom teeth whitening is safe, gentle and quick, often taking less than one hour.

The process uses a special gel and a light to get the teeth looking a few shades brighter.
  

The new batch of contestants for The X Factor may not have time to get teeth whitening treatment before their first live television appearance.

This is according to cosmetic dentistry expert Mervyn Druian, who brightened the smiles of last year’s wannabes, but told Dentistry.co.uk the schedules are so strict this year that the new entrants may not get the same care.

“The X Factor has said that they are very tight on timings so they may not be able to get the finalists’ teeth whitened at all,” a spokesperson commented.

Controversy has already been raging surrounding some of some of the contestants who made it through to the first stage of live finals.

Cher Lloyd and Katie Waissel were both told they had been successful by Cheryl Cole, despite neither completing their final auditions at the judge’s house.

Meanwhile, Gamu Nhengu was eliminated on last Sunday’s episode even after a near-flawless performance.
  

TV viewers may be used to seeing Phillip Schofield with a perfect smile, but he was in need of teeth whitening after a recent holiday.

The This Morning regular told viewers today (October 5th 2010) that he had recently been on a wine-tasting trip where he sampled more than 100 wines from Bordeaux.

However, while he had great fun and reportedly still sober, Schofield’s teeth came out somewhat worse for wear.

He showed viewers a photograph of himself smiling with his smile looking a funny shade of brown and also posted it on Twitter with the caption: “As expected I look like [TV rag and bone man] Albert Steptoe.”

Despite Schofield’s adventure, his teeth were back to their usual dazzling shade today, presumably after some rather speedy teeth whitening treatment, the Daily Mail reports.

This comes after scientists in Canada discovered last year that red wine could be good for teeth in the long run, because it can help stave off periodontal diseases.

Susan Boyle may need to have teeth whitening treatment before her new autobiography is released in the UK.

This is the suggestion of Contact Music, which said the singer’s teeth “appear to be discoloured” when she smiles.

SuBo was spotted wearing a red leather jacket as she made her way to St John’s hospital in Livingston, in her native Scotland.

Her autobiography, The Woman I Was Born To Be, is released later this month and detailed her life both before and after she shot to fame on Britain’s Got Talent.

She reveals she blames her father Patrick for ending one of her relationships in her 20s, as he warned the potential suitor off to protect her.

Last month, cosmetic dentistry expert Dr Joe Oliver told InStyle magazine that teeth whitening and dental veneers could help people to look ten years younger and could even result in a smile as dazzling as Cheryl Cole’s.
     

Practitioners of dental procedures such as teeth whitening and teeth implants should continue to use the title ‘Dr’, according to a survey.

The British Dental Association (BDA) carried out an online discussion over the use of the courtesy title between July and September this year, attracting a large number of responses.

It indicated that dentists in London and elsewhere are keen to continue being referred to as Dr, while the majority of patients are not confused by the presence of the title.

“The practice of referring to dentists in this way is long-established overseas and is also now firmly embedded in the UK,” said Dr Susie Sanderson, chair of the association’s executive board.

She added that patients have no issue with the title “as long as it is made clear that the individual in question is a dentist”.

The BDA, a professional body which has approximately 23,000 members in the UK, conducted the discussion in response to a consultation being run by the General Dental Council.