Increasing numbers of prospective patients are looking to receive dental implants to replace teeth that have been lost as a result of decay or sporting accidents.
Data collected by the British Dental Health Foundation (BDHF) has revealed that the treatment has topped a list of enquiries, along with crowns, bridges and removable appliances.
The figures represent a drastic shift in the types of issues patients are concerned with in recent years, with 2006 results showing many were worried about rising dental charges.
In addition, the latest statistics revealed that higher numbers of individuals have shown an interest in improving their oral hygiene by carrying out research into the issue.
Sharon Broom, director of operations for the BDHF, said: "Overall, the public has remained fairly consistent with its information needs over the past five years.
"We are pleased that the number of calls regarding oral hygiene is increasing."
Last month, the BDHF announced the launch of the Mouth Cancer Action Month scheme, in a bid to educate the public about the symptoms of the fatal illness.