Older men are increasingly looking towards Botox to keep them looking young, according to one expert.
Plastic surgeon Taimur Shoaib told the Express that a few years ago, it was only women and gay men who chose to have the treatment.
However, he now said he sees "middle-aged husbands and fathers" too as they attempt to compete with their younger counterparts at work.
He explained that having fewer wrinkles gives them more confidence.
"There has been a major change in attitudes and the male grooming market has risen," she commented.
Dr Allan Parungao recently said in a piece for the San Francisco Chronicle that Botox is popular with men because it noticeably improves their looks but does not have a lengthy recovery time.