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Do people feel short changed by celebrity endorsements?


A sudden rise in celebrity endorsements has propelled teeth whitening even further into the forefront of the public domain. With the growing popularity of social media, celebrities with huge followings bombard their fans with the latest ‘must have’ products.

Celebrities like Khloe Kardashian and Pete Wicks apparently swear by the teeth whitening products they promote; however, it was revealed in the news, a few weeks previously, that Pete Wicks has veneers, which cannot be whitened with conventional kits. Forbes published an article recently on the same topic, discussing how Scott Disick accidentally posted the instructions for his endorsement on Instagram, “Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake!” The post was swiftly removed, however, not before the damage had already been done.

Forbes performed a survey on around fourteen thousand people, back in March, with very interesting results. The findings suggested that people were ten times more likely to opt for the non-celebrity endorsed products when making a purchase. What used to be a sure-fire way of generating sales, is now evolving into a savvier consumer market.



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Scott Disick posts selfie before teeth whitening treatment


Reality TV regular Scott Disick has been busy partying ever since splitting from the eldest Kardashian, Kourtney, and now it seems like he’s turning to cosmetic treatments to freshen up his appearance after spending one-too-many nights on the town. Disick, 32, who is father to Kourtney’s three children, posted a picture of himself on Instagram holding a whitening tray and smiling broadly.

The picture shows Scott sitting at his desk, while he is holding a teeth whitening device, which appears to have a curing light attached. Home whitening treatments that include a blue curing light are designed to be more effective because the light activates the bleaching components in the whitening gel, in order to get the best results from the product. The reality star captioned the photograph ‘Getting my teeth whitening on.’

His dental improvements come after Scott has spent the last week vacationing in Mexico and then jetting off to Nevada for a personal appearance at a nightclub. Sources are adamant that his hard partying is the reason former partner Kourtney called off their nine year relationship, and Scott has shown no signs of cleaning up his act. On Sunday, the eldest Kardashian sister posted a cryptic tweet supposedly aimed at her ex, which read ‘Insanity: doing the same thing over and over again and expecting different results. Albert Einstein.’


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