According to new research millions of parents in the UK are neglecting their children’s teeth by failing to teach them about brushing and visiting the dentist. The study, carried out by market analysts Mintel, found that only half of those with children under twelve said they took their kids to the dentist on a regular basis. Furthermore, only 57% said that they make sure their children look after their teeth properly.
The research involved questioning 2,000 UK adults and according to Roshida Khanom, a personal care analyst at Mintel, it reveals a ‘distinct lack of awareness’ with regards to children’s dental care and visiting the dentist. Khanom explains ‘it’s likely that parents think of oral care to be limited to toothbrush and toothpaste when it comes to their children, and so don’t feel the need to take their child to the dentist regularly or see the need for products beyond basics such as toothpaste, despite the increase in products designed for this age group.’
The study also showed that around 10% of parents are under the impression that baby teeth do not have to be treated because they fall out anyway. Khanom added ‘what is more, only a quarter of parents agree that it is important to visit the dentist as soon as babies develop their first tooth, despite NHS recommendations to take children to the dentist as young an age as possible – and at least once by the time they are two.’ A further one in five parents admitted that they did not feel confident about taking care of their children’s teeth.