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Pension saving ‘less important than teeth whitening’


More Britons plan to spend their money on teeth whitening in the next 12 months than will start saving for their retirement, new figures have revealed. reported research carried out by HSBC showed just two per cent of Britons plan to start saving for the future in the next year, while three per cent plan to pay for teeth whitening treatments.

Ian Martin, head of retirement businesses at HSBC Insurance UK, commented: "Many are more motivated by that sparkly smile or dream holiday than the retirement of their dreams and are less educated or aware when trying to plan for the long term."

Elsewhere, research carried out by recently showed that more than half of all Brits (54 per cent) would be happy to receive a cosmetic dentistry gift this Christmas.

The study revealed that it is becoming more popular for people to buy cosmetic dentistry treatments such as professional teeth whitening for their loved ones.

Teeth whitening ‘all the rage’


Teeth whitening has become all the rage for people looking to make their smile as dazzling as possible, it has been claimed.

According to Colonial Dental Group, there are now a number of teeth whitening treatments that people can use to increase the sparkle of their smile, ranging from home kits through to professional teeth whitening by a dentist.

The company noted, however, that as the active ingredient in the majority of these treatments is hydrogen peroxide, it is important those undergoing the procedure are in safe hands.

In addition, the firm stated there has been an increase in the number of people considering dental veneers as a way to brighten up their smile and straighten any crooked teeth.

Elsewhere, research carried out by recently showed that up to a third of Brits would consider giving a cosmetic dentistry treatment as a gift this Christmas.

While more than half (54 per cent) of people would be happy to receive such a present.

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