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Crest to remove microbeads from toothpaste

Fri

Toothpaste manufacturers Procter & Gamble have released a statement to ABC15 in Phoenix saying that they will be removing the plastic microbeads from their Crest toothpaste products by March 2016. The statement said that the approved ingredient is ‘completely safe’ and had caused ‘no issues’ but added that the company is aware that ‘there is a growing preference for us to remove this ingredient. So we will.’

The controversy over the plastic microbeads began when a dental hygienist in Phoenix, Trish Walvaren, wrote a blog about how she was constantly finding blue specks embedded in patient’s gums. Walvaren spoke about the sulci – the small channels between the gums and the teeth, saying; ‘Your dental hygienist spends most of their time cleaning every sulcus in your mouth, because if the band of tissue around your tooth isn’t healthy, then you’re not healthy.’ However, she added that the polyethylene beads may not be causing gum problems and maintained that this would be ‘jumping too soon to that conclusion without scientific proof.’

Microbeads are currently found in several Crest toothpastes and an international campaign, called Beat the Microbead, has been launched against the polyethylene beads. Some Colgate products also contain microbeads.

Crest launches new flavoured toothpastes

Wed

After feedback suggested that customers found the range of toothpastes on offer boring, US company Proctor & Gamble has launched a new ‘Be’ line of products as part of a reinvention of the Crest brand. The new line will include Vanilla Mint Spark and Lime Spearmint Zest; all flavours will still contain fluoride to help fight cavities and keep the teeth healthy.

The Mint Chocolate Trek flavour, costing £3, could soon find its way to Britain if the company takes notice of the customer opinions on current toothpaste choices. Head of scientific communications for Procter & Gamble, John Scarchilli, said that perfecting the exact flavour for the toothpaste was sometimes tricky. He said ‘We actually use a proprietary flavouring-and-cooling technology that delays the onset of the mint, to let the chocolate make the first impression. Holding back the mint long enough – 30-to-40 seconds – lets the chocolate be satisfying.’

Spokesperson for the company, Michelle Lohman, said that customers in the USA could expect to see the line in stores during the first week of February and it is expected to enter shops in Canada shortly after; no news yet on whether the line will be launched in the UK in the near future.

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