During the US award ceremony season, it is tradition that celebrities are scrutinised for how they look and what they are wearing. Red carpet dresses have long since gained attention, whether that is for good or bad reasons. However, in recent years a new ‘must have’ accessory has become essential, straight, and dazzlingly white teeth.
One of Hollywood’s premier cosmetic dentists, Dr Kevin Sands, says he is absolutely pulled out in the award’s season, with celebrities wanting their teeth fixed or whitened. The popular surgeon was quoted in the L.A. Times, “Everyone wants to at least have their teeth whitened before the big event. They’re doing all their Botox and everything else, and the teeth are the most important thing because the smile is the first thing you look at.”
Dr Sands’ list of celebrity clientele is very impressive, with the likes of Justin Bieber, Kim Kardashian, Robert Downey Jr, and Charlie Sheen attending the popular dentist’s surgery. Earlier on in the year Kim even snapchatted her emergency trip to have a chipped tooth fixed.
The importance of a perfect smile was also evident at the last two Emmy Awards. Bags of freebies were distributed filled with toothpaste for porcelain veneers, free root canal work, rechargeable toothbrushes, and free teeth cleaning.