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Do people feel short changed by celebrity endorsements?

Thu

A sudden rise in celebrity endorsements has propelled teeth whitening even further into the forefront of the public domain. With the growing popularity of social media, celebrities with huge followings bombard their fans with the latest ‘must have’ products.

Celebrities like Khloe Kardashian and Pete Wicks apparently swear by the teeth whitening products they promote; however, it was revealed in the news, a few weeks previously, that Pete Wicks has veneers, which cannot be whitened with conventional kits. Forbes published an article recently on the same topic, discussing how Scott Disick accidentally posted the instructions for his endorsement on Instagram, “Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake!” The post was swiftly removed, however, not before the damage had already been done.

Forbes performed a survey on around fourteen thousand people, back in March, with very interesting results. The findings suggested that people were ten times more likely to opt for the non-celebrity endorsed products when making a purchase. What used to be a sure-fire way of generating sales, is now evolving into a savvier consumer market.

 

 

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Pete Wicks’ teeth whitening endorsement angers fans

Tue

The Only Way Is Essex star, Pete Wicks, has upset his fans yet again this week, as a tirade of angry and dismayed comments were posted on his Instagram account, following a photo of him promoting teeth whitening strips.

Ordinarily this would not be seen as a big deal, just another celebrity endorsing a product, right? However, the twist in this tale lies in the fact that Pete has previously spoken on the popular reality show about his new veneers. Some may say that the frustrated comments were deserved, as fans felt conned by the advertisement and that the celebrity was only thinking about the monetary gain, rather than giving them genuine recommendations. One fan’s comment on the Instagram post read, “Crowns and veneers don’t whiten. But you knew that.” Another was quick to highlight his deception, “So right there’s even been an episode of TOWIE talking about his veneers!!!”

And this is not the first time that the star has upset his fans. A previous Instagram backlash ensued when he was outed for messaging other women, just a few weeks ago, while in a relationship with fellow T.O.W.I.E regular Megan McKenna. It seems that Pete has some making up to do, not only his fans, but in his personal life too.

 

 

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