A journalist has spoken about trying Zoom teeth whitening for the first time.
Writing for the Irish Independent, Sinead Van Kampen said she had been encouraged to do so after seeing Hollywood stars flash their pearly white teeth on the red carpet at the Oscars and other award ceremonies.
She said that she was able to sit and relax while watching a DVD as the professional went about doing the whitening, which can result in teeth becoming up to eight shades brighter.
"Althought it's recommended that your new teeth match the whites of your eyes, I went the whole hog and got the full on Simon Cowell," Ms Van Kampen commented, joking that her colleagues needed sunglasses afterwards.
She concluded that Zoom teeth whitening can really give everyone the wow factor, but warned anyone having it to avoid food such as curries in the days afterwards, as they could result in staining.
Dr Sultan Sherzoy, speaking from his practice in New Jersey, recently said that he has seen patients get their confidence and self-esteem back after opting for Zoom teeth whitening, even if they barely smiled at all before.