A new product has been developed to rebuild tooth enamel; its creators claim that the toothpaste can regenerate up to 82% of lost enamel after just three days of use. The company Unilever presents the toothpaste as a beauty product and explains that it contains calcium silicate and sodium phosphate, which should rebuild a new layer of enamel on the teeth by forming a fresh supply of minerals. This could also help to restore teeth to their original whiteness and make them stronger.
The product costs ten pounds and is also available with a ‘Boosting Serum’, which is another £30 to be used once a month with custom-fit mouth trays. The paste was launched yesterday at Selfridges and will subsequently be on sale at Boots from June 11th.
Research expert at Unilever, Fred Schafer, explained that ‘It is not generally understood that 80% of common teeth problems, such as cavities and yellowing, can be caused by acid attacks and enamel erosion. The problem is that when enamel…is lost, our body cannot regenerate it.’ Referring to the product, he said it ‘is the world’s first system able to reverse the early, invisible stages of this erosion and regenerate enamel with exactly the same mineral tooth enamel is made of.’