Daytime talk shows are well known for testing skin care routines and beauty products for the audience – the majority of whom are female, but US TV programme Today has taken the next step and demonstrated several cosmetic procedures, including Botox, live on air.

In a show entitled ‘Needles, Knives, or Nothing’ hosts Kathie Lee Gifford and Hoda Kotb underwent several beauty treatments, along with some members of the public who had volunteered to be guinea pigs. Kathie Lee tried a new form of eyebrow lifting, which involved applying deep heat to her forehead as an alternative to Botox injections, and Hoda had a laser hair removal treatment on her arms.

Over at the Juva Skin and Laser Center in New York, live footage was streamed showing a patient undergoing a Cellulaze procedure, which scrapes the fat cells out of the thighs; she told the camera crew she was feeling ‘pretty numb’. Another patient received Scelotherapy vein removal, while a third was shown getting Botox for the wrinkles around her eyes. It’s thought that some squeamish viewers had to look away, but Kathie Lee was determined not to miss a thing, telling her co-host ‘No, I want to see every bit of it!’ Hoda didn’t seem as enthusiastic, adding ‘We need wine’, as the pair watched the procedures take place.