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Red carpet smile said to be equal to wearing the perfect outfit


During the US award ceremony season, it is tradition that celebrities are scrutinised for how they look and what they are wearing. Red carpet dresses have long since gained attention, whether that is for good or bad reasons. However, in recent years a new ‘must have’ accessory has become essential, straight, and dazzlingly white teeth.

One of Hollywood’s premier cosmetic dentists, Dr Kevin Sands, says he is absolutely pulled out in the award’s season, with celebrities wanting their teeth fixed or whitened. The popular surgeon was quoted in the L.A. Times, “Everyone wants to at least have their teeth whitened before the big event. They’re doing all their Botox and everything else, and the teeth are the most important thing because the smile is the first thing you look at.”

Dr Sands’ list of celebrity clientele is very impressive, with the likes of Justin Bieber, Kim Kardashian, Robert Downey Jr, and Charlie Sheen attending the popular dentist’s surgery. Earlier on in the year Kim even snapchatted her emergency trip to have a chipped tooth fixed.

The importance of a perfect smile was also evident at the last two Emmy Awards. Bags of freebies were distributed filled with toothpaste for porcelain veneers, free root canal work, rechargeable toothbrushes, and free teeth cleaning.



Braces ‘are no longer unfashionable’


Braces 'are no longer unfashionable'Increasing numbers of adults are opting for orthodontic treatment, such as Invisalign and Inman Aligners, to improve the appearance of their smile, it has emerged.

Dr Pravesh Solanki from, revealed that dental professionals have seen a 40 per cent rise in requests for the corrective fixtures in recent years.

The expert suggested that the increase in media focus on dazzling Hollywood smile has resulted in a reduced stigma surrounding braces, making them a fashionable accessory.

In addition, Dr Solanki claimed that the popularity of reality makeover shows has highlighted the benefits of cosmetic dentistry for image-conscious individuals.

He stated: "The increase in media attention to look good and feel better … and the drop in price for these treatments has made them more accessible to everyone and not just celebrities."

High profile figures such as Justin Bieber, Gwen Stefani and Tom Cruise have all received orthodontic treatment to improve the alignment of their teeth. ADNFCR-2621-ID-800724063-ADNFCR

Dental check-ups for children ‘could prevent emergency dentistry’


Dental check-ups for children 'could prevent emergency dentistry'Taking children to the dentist from an early age could prevent emergency dentistry.

Ensuring children maintain healthy teeth and gums could limit the chances of them needing expensive dental procedures such as root canal treatments.

This is supported by website HealthNews18, which advises parents to take their children to dental health appointments to prevent future oral health problems.

The need for regular treatment is also highlighted by the high sugar content in the majority of foods favoured by children.

American dental company Brush Buddies has recently launched a Justin Bieber toothbrush in a bid to make the process more fun for youngsters.

The electric toothbrush plays a choice of songs by the pop sensation to encourage young children to clean their teeth for the recommended two minutes.

Brush Buddies also has plans to release Bieber floss and a dental care travel kit to make the procedures more appealing to the age-group.ADNFCR-2621-ID-800516989-ADNFCR

Justin Bieber toothbrushes ‘ideal for cleaning invisible braces’


A range of new Justin Bieber toothbrushes - for both adults and youngsters - have been launched by Brush BuddiesJustin Bieber must certainly have one of the biggest teen fan bases of any star – and now his most loyal fans can keep their invisible braces clean with a new themed toothbrush.

Toothbrush brand Brush Buddies has released a new line of Justin Bieber toothbrushes, available in both adult and child sizes. One of the toothbrushes in the range even plays a Bieber tune for the two minutes brushing time recommended by dental experts, ensuring children clean their invisible braces for the correct amount of time.

For teeth care and invisible brace cleaning on the go, the Justin Bieber Oral Care Travel Kit could be ideal – this kit contains a brush, a tongue scraper, some Bieber-themed floss and a timer to ensure the optimum two minutes' cleaning is carried out.

Bieber hails from Canada and shot to fame after posting videos of himself singing on the internet. He has previously worked with rapper Ludacris and is currently in Australia on a world tour.

Majority of young adults ‘would consider braces’


Majority of young adults 'would consider braces'The majority of young adults would consider undergoing orthodontic treatment – such as wearing Invisalign braces – to improve their smile, a new survey has found.

Research carried out by the Orthodontic Society of Ireland (OSI) revealed that 63 per cent of young adults would contemplate having treatment to improve the alignment of their teeth.

Findings also discovered that 48 per cent of 18 to 24-year-olds questioned were unhappy with their teeth when they smiled, Irish Health reported.

Although orthodontic treatment is usually associated with children, an increase in the number of celebrities who wear invisible braces appears to have had an effect on public opinion of the procedures.

Of the people questioned, 42 per cent felt the treatment would benefit their appearance, while 21 per cent believed having straighter teeth would increase self confidence.

Celebrities such as Cheryl Cole, Justin Bieber and Tom Cruise have admitted to undergoing orthodontic treatment to straighten their teeth.ADNFCR-2621-ID-800489442-ADNFCR

Cosmetic dentistry ‘appeals to more women’


Cosmetic dentistry 'appeals to more women'Cosmetic dentistry procedures such as teeth whitening and clear braces have become more popular among women looking to gain the perfect smile, an expert has claimed.

An increase in celebrities such as Justin Bieber and Tom Cruise spotted wearing clear braces appear to have removed the stigma surrounding the idea that only children should wear braces, with more people than ever opting for the method of teeth-straightening, according to orthodontist Dr Robert Rudman.

Recent figures have shown that the number of female patients seeking correctional procedures has increased in the US, with the American Dental Association reporting to the Digital Journal that 25 per cent of all patients are adults.

Dr Rudman recently acknowledged the increase in adult patients receiving oral treatment in present times, and stressed the benefits of braces and the boost to the patient's confidence.

He said: "More and more adults, particularly women, are coming into my office motivated to make the changes they have been wanting for a long time."

Other celebrity brace-wearers include actress Dakota Fanning, Gwen Stefani and Australian songstress Delta Goodrem.  ADNFCR-2621-ID-800477809-ADNFCR

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