New figures from the makers of Invisalign braces have shown that the aligners are continuing to grow in popularity.
According to Align Technology – which manufactures the plastic alternative to traditional metal braces – there was a 17.2 per cent increase in shipments in the year to September 2010.
This equated to a gross profit margin of 78.1 per cent, 3.7 per cent higher than in the third quarter of 2009.
The company partly credited the increase to the growth in Invisalign Teen braces, but president Thomas M Prescott admitted that sales have been slower than usual due to the economic downturn.
Once the effects of the recession have faded, more Invisalign braces could therefore be sold.
In August 2010, Align Technology announced the launch of its next generation dental technology, Invisalign G3.
Myleene Klass is among the celebrities known to wear invisible braces to straighten out her smile with maximum disruption.