Health experts have spoken out against competitions that offer cosmetic procedures such as Botox as a prize.
The Independent Healthcare Advisory Services (IHAS) and the British Association of Aesthetic Plastic Surgeons are unhappy that surgery is being advertised in this way, BBC News reports.
Sally Taber of IHAS said prize draws and loyalty card schemes could encourage young people to sign up for treatments they do not need, without properly considering the consequences.
"They're enticing people to have cosmetic surgery who may not have even thought about it," Ms Taber told the news provider.
"It's important people make an informed decision in the right environment," she added.
A recent event known as My Big Fat Plastic Surgery Prize Draw offered ticket holders the chance to win plastic surgery worth £4,000.
This comes after plastic surgeon Peter Paterson told the Lancashire Telegraph that a growing number of British men are opting for Botox injections and other facial procedures to keep them looking "young, energetic and vibrant".