Teeth whitening has become all the rage for people looking to make their smile as dazzling as possible, it has been claimed.
According to Colonial Dental Group, there are now a number of teeth whitening treatments that people can use to increase the sparkle of their smile, ranging from home kits through to professional teeth whitening by a dentist.
The company noted, however, that as the active ingredient in the majority of these treatments is hydrogen peroxide, it is important those undergoing the procedure are in safe hands.
In addition, the firm stated there has been an increase in the number of people considering dental veneers as a way to brighten up their smile and straighten any crooked teeth.
Elsewhere, research carried out by thegoodsurgeonguide.co.uk recently showed that up to a third of Brits would consider giving a cosmetic dentistry treatment as a gift this Christmas.
While more than half (54 per cent) of people would be happy to receive such a present.