Boy-band singer Harry Styles has been singled-out as having the most desired set of teeth in a survey conducted by tooth-whitening company Pearlys. The poll backs up the theory that the One Direction member has contributed to a 500% increase in sales of whitening kits in males between the ages of eighteen and twenty-four. Across both genders, Pearlys reported an 18% increase in sales of home whitening products and they believe celebrity smiles are to thank for the new trend.
Founder of Pearlys, Liz Ridley, said that ‘Women are dazzled by Harry’s smile and young men want to have the same effect.’ She also mentioned that over-the-top veneers like those belonging to reality star Chloe Simms and celebrities with stained teeth found themselves at the top of the list for ‘least desirable’ smiles.
Liz added that ‘badly discoloured teeth are a complete turn off. It’s not a surprise a heavy smoker like Jeremy Clarkson came top of the worst list, while those who took part in our survey obviously think Chloe Simms has had too much done to her teeth.’
This is the second poll this week that has featured One Direction; they managed to make the top three of the highest earning reality TV stars, coming in third behind singer Susan Boyle and music mogul Simon Cowell – who launched the group to international stardom.