The popularity and success of Zoom teeth whitening is on the rise, as the dental treatment begins to win over even more patients.
World Dental reported that the process is being chosen by an increased number of people across the globe, many of whom desire the gleaming smile it can create.
Developed by Discuss Dental, the procedure is carried out by professional specialists and works to lighten the colour of digits within the mouth.
A frequent slot on TV show Extreme Makeover: Home Edition, broadcast on US channel ABC, may also be working wonders when it comes to raising the profile of the treatment.
The powerful hydrogen peroxide-based tooth whitener used by experts during the method is the key to Zoom teeth whitening's success, the publication suggested.
Dr Anoop Maini, a member of the board of directors at the British Academy of Cosmetic Dentistry, recently said cosmetic dentistry is no longer reserved purely for the rich and famous and is now accessible to everybody.