Often, Botox is associated with a middle-aged target audience who are acquiring Botox to smooth their ever-deepening wrinkles. However, a new trend is forming. Preventative Botox is a rapidly growing trend among millennials who want to stop the onset of wrinkles before they begin. This is opposed to treating an established issue later on in life.
Celebrity cosmetic dermatologist Dr. Paul Jarrod spoke to Fox News about his findings. “The largest growing demographic at my practice are millennials in their late 20s and early 30s. These days, it’s just another form of grooming (like getting waxed, colouring your hair, getting facials, etc)”.
Statistics from the American Society of Plastic Surgeons tell the full extent of the story. Since 2010 Botox has increased by 28% in the age bracket of twenty to twenty-nine. Due to increased social media engagement, selfies, and striving to look good at all times, there is a huge amount of pressure on young people today. This, coupled with facial aesthetic treatments becoming more affordable, there is no wonder that many are turning to this treatment to fight the signs of ageing earlier.