US dentist warns over excessive teeth whitening
People looking to enhance their pearly smiles could try teeth whitening procedures to increase their confidence.
However, an American dentist has warned patients of the damage that could be caused by excessive use of bleaching procedures.
Speaking to ABC News, Dr Ira Handschuh advised people to seek medical attention if they wish to receive safe teeth-whitening treatment by reducing health risks.
The New York dental expert claimed that high quantities of Carbamide peroxide, found in most bleaches, can irritate the gums and cause them to recede.
Overuse of the substance could also lead to the teeth becoming chalky and translucent at the edges, which highlights the importance of receiving the treatment from a trained practitioner.
Dr Handschuh said: "The media has done a good job of making whitening sound innocuous, but it's not."
This news comes after recent reports revealed that American people spend $1.4 billion (£859 million) on over-the-counter teeth-whitening products per year.