Teeth whitening treatments can give those who undergo the procedure a greater level of self confidence, an expert has claimed.

With the popularity of the painless treatment currently on the rise, cosmetic dermatologist Dr Cristin Dowd has explained the positive effects teeth whitening can have on a person's self belief.

Research has suggested that most people make the decision to have whitening treatments to improve their appearance and subsequently make themselves feel more attractive, according to Michael Colucci, an author for Teeth Whitening Tips in an article published on ezinarticles.com.

Mr Colucci said the painless nature of the procedure is another factor which adds to the popularity of this particular type of cosmetic dentistry.

AboutCosmeticDentistry.com also found teeth whitening procedures to minimise the appearance of wrinkles on ageing skin, making it an effective option for older people who want to maintain their young appearance.

The treatment can have a positive effect on teeth that are not naturally white, as well as combat stains caused by smoking, and colourful beverages such as tea, coffee and wine.