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Do people feel short changed by celebrity endorsements?


A sudden rise in celebrity endorsements has propelled teeth whitening even further into the forefront of the public domain. With the growing popularity of social media, celebrities with huge followings bombard their fans with the latest ‘must have’ products.

Celebrities like Khloe Kardashian and Pete Wicks apparently swear by the teeth whitening products they promote; however, it was revealed in the news, a few weeks previously, that Pete Wicks has veneers, which cannot be whitened with conventional kits. Forbes published an article recently on the same topic, discussing how Scott Disick accidentally posted the instructions for his endorsement on Instagram, “Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake!” The post was swiftly removed, however, not before the damage had already been done.

Forbes performed a survey on around fourteen thousand people, back in March, with very interesting results. The findings suggested that people were ten times more likely to opt for the non-celebrity endorsed products when making a purchase. What used to be a sure-fire way of generating sales, is now evolving into a savvier consumer market.



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