People do not realise that teeth whitening can have genuine effects on brightening their smile, it has been claimed.
AbSales.com noted advertisements on the radio, internet and television are encouraging people to do something about their discoloured enamel.
The company explained many individuals were aware that drinking and eating certain items could make teeth look less-than-perfect.
However, it added that a lot of folk do not realise they can combat this problem.
"We always hear of so many tooth pastes, gum products, mouth washes and teeth whitening strips, but we seldom hear of any positive, real results," the firm stated.
Teeth whitening could be the ideal option for people who feel their smile could do with a bit of brightening up.
On a recent Teletext forum, a number of people discussed the merits of cosmetic dentistry and opting to get gnashers more pearly was one popular option.
A respondent to the discussion, Jill from Whitby, said while she would never go under the knife for a nip and tuck, she would perfect her smile with a teeth whitening procedure.
